South African fresh produce markets and an AGM

In 1945 South Africa had 130 markets, with some 600 market agencies operating in those markets across the country. Some form of representation was required for these agents and so the Institute Market Agents of South Africa (IMASA) came into being.

Over the past few years IMASA has experienced a renewal with a "younger breed of market agents who with a series of Presidents, began to reshape the organisation and give it new direction". Project Rebirth, voted into motion in 2011, has made a significant impact on the fresh produce markets scene and has contributed towards real improvements which are currently taking place on some markets. The IMASA press release continues: "... it’s created an awareness of the gravity of many of our markets amongst significant role-players and has helped to bring these role-players together in a united forum to address the many issues facing markets. IMASA has handed over Project Rebirth to the Department of Agriculture, Forestry and Fisheries (DAFF) but continues to make its contribution on the Steering Committee which is now driving Project Rebirth".

The 68th IMASA AGM will be held on the 19th and 20th of this month. Market Agents from across the country are invited to attend the conference and also to partake in industry matters as well as current affairs.

For more information kindly visit the IMASA Facebook Page: https://www.facebook.com/pages/IMASA/386536428138721 and follow them on Twitter @IMASouthAfrica.

Find The Agri Handbook overview of South Africa's fresh produce markets here.